Netflix said it will donate $5 million to organizations dedicated to creating opportunities for Black creators, Black youth and Black-owned businesses, including Ghetto Film School, Black Public Media and Colin Kaepernick’s Know Your Rights Camp.
The subscription-video company announced donations of an initial $3 million, with more to come.
“Tackling racism and injustice in meaningful ways means creating long-term opportunities for the Black community,” Netflix chairman and CEO Reed Hastings said in a statement. “The main role we play is through our funding of and member viewing of important content like ‘When They See Us.’ As an additional step, today we’re committing $5 million to nonprofits dedicated to creating direct opportunities for Black creators, Black youth and Black-owned businesses.”
On the creator front, Netflix is donating $1.5 million total to Ghetto Film School, Film Independent’s Project Involve, Firelight Media and Black Public Media.
Netflix also is giving $1 million grants to three youth-oriented organizations: Know Your Rights Camp, the Posse Foundation and Black Girls Code. And the company said it is donating $500,000 to Black-owned businesses “in our own backyard of Los Angeles”; Vermont Slauson Economic Development (VSEDC), a nonprofit group that provides resources to communities in South Los Angeles traditionally underserved by banks, will disperse the grants.