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Twitter Announces New Guidelines for Public Verification

Written by on May 21, 2021

In November 2017, Twitter Inc. paused public application processes for verification due to what they termed as ‘confusion’ that needed to be ‘resolved’. This decision was necessary when it was discovered that Twitter had verified the account belonging to Jason Keller, the person who organized the deadly white supremacist rally in Charlottesville, Virginia, even as genuinely noteworthy individuals were struggling to get their own accounts verified.

After the pause of the public verification process, Twitter continued to privately verify candidates running for public office, public officials, journalists, and other notable figures, since there was no longer an “official” means of requesting verification.

On Thursday, the Bird App announced that they will begin to roll out a new verification application process directly in the Account Setting tab to all users worldwide.

The US-based platform has now formed six categories of people who will get the verification tag, provided they meet the company’s criteria. This includes government, companies, brands and organizations, news organizations and journalists, entertainment, sports and gaming and activists, organizers, and other influential individuals.

Twitter said it was also working to add categories such as those for scientists, academicians, and religious leaders.

What it means to be verified on Twitter

The blue badge is one of the ways we help people distinguish the authenticity of accounts that are of high public interest. It gives people on Twitter more context about who they’re having conversations with so they can determine if it’s trustworthy, which our research has shown leads to healthier, more informed conversations. 

With today’s application launch, we’re also introducing new guidelines for verified accounts on Twitter. These verification guidelines are intended to encourage healthy conversations for the betterment of the Twitter community overall. They follow the philosophy to lead by example, Tweet others how they want to be Tweeted, and serve the public conversation authentically, respectfully, and with consideration. As always, all accounts, including verified accounts, must follow the Twitter Rules. And as we previously shared, verified accounts that repeatedly violate the Twitter Rules are subject to have the blue badge removed. -Twitter Inc.


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