Market Objectives

The Jay FM marketing model provides us with an adaptive mechanism to meet with various clients’ objectives from small to large promotions and campaigns they need for their brands. Our marketing model allows us to create a multi-facet campaign for events, products, services and outdoor broadcast for the target audience.

We plan to control a market share of 40-50% of radio market finance in the plateau. Our competitive pricing strategy offering 20-30% less of her competitors’ average and negotiable discounts. This will enable the station to attract volume, remain competitive, break even in the first two years and remain profitable going forward. The pricing of all our products puts into consideration all relevant cost, customer demand, market environment and competitor’s price.